Posts

Showing posts from August, 2018

Cottey Friends Lift Each Other Up

Image
by Tracy Hass Cordova ‘04

In early January of 2009, Clare Wade-Callihan ’64 prepared to do what no parent should have to do – say farewell to her child. Clare’s daughter, Tanya, who was diagnosed with endometrial cancer was losing her battle, and Clare’s mother’s cancer was in remission. Clare turned to Cottey to try and reconnect with an alumna during this difficult time. To fully appreciate the random events that were to soon unfold, one must start at the beginning of Clare’s story.

Clare was born in Huntsville, Missouri, a small town of about 700; she attended school all 12 years in the same building. The year she was born, both her mother and grandmother added Clare to the Cottey student list.

“I was from a P.E.O. lineage. It was never a question where I was going to go. We looked at [Cottey] as a second-rate school until I got there. It really was an amazing thing.”

Quickly Clare realized her schooling was not on par with Cottey’s academics. Having never had to study before, she f…

Cottey's New Brand

Image
by Stephen Dill
Special Assistant to the President for Marketing

What is a brand?
The brand of a company, team, organization, or country is the impression that organization wants people to have when they hear the company name, see its logo, or experience its products, services, or culture. That brand impression can be factual as well as emotional. Over time, the brand becomes associated with brand attributes of credibility, quality, value, and customer satisfaction.

Brands change to appeal to new generations or to reflect new directions for the company it represents. Brand can be expressed in imagery, language, a slogan, colors, fonts, and sounds.

Why the new Cottey brand?
When Dr. Jann Weitzel assumed the role as president of Cottey College she heard over and over that the institution was a “best-kept secret.” She didn’t want Cottey to be a secret – the time had come to let the world know about this remarkable institution.

The design firm of Geile/Leon in St. Louis was commissioned to de…

Cottey Student Named a Newman Civics Fellow

Image
Cottey College student Jemimah Nasara is one of 268 students named as a 2018 Newman Civics Fellows. Newman Civics Fellows are chosen by Campus Compact, a Boston-based non-profit organization. Nasara will participate in a one-year experience emphasizing personal, professional, and civic growth.

Nasara, a native of Nigeria, is double majoring in business administration-management and organizational leadership. Pursing her desire to affect change for women and children through interfaith service, Nasara is an active volunteer leader on and off campus. Her service has included collection and distribution of donated clothing and toiletries to local women and children. Each Friday, she visits elderly women in a local senior care facility and volunteers to provide activities on the weekend through the campus Cross-Generational Sharing program. During summer and winter breaks, Nasara has provided leadership for interfaith community programs in Kansas, Nebraska and Kentucky working with underp…